To help companies decide where and how to use AI, and turn it into value they can measure.

Akshay started in data science, went on to head a decision sciences business unit, and later led Data & AI work at Accenture. Over fifteen years he has worked across India, the US, the UK, Australia and Canada, helping large retailers and consumer-goods companies decide where data and AI pay. He has built and led teams of several hundred people, co-led an AI lab whose agentic buying workflow was worth more than $100M, and once worked a store shift to understand a grocer's operation first-hand. He leads every engagement personally and still builds the economics himself.

Nupur has spent her career on the human side of business: who does the work, what they need, and how change actually lands with them. Before 10X Decisions she was COO of a recruitment and talent firm, and she has advised financial-services leaders on hiring and building their teams. At 10X she leads the workforce side of every engagement: how roles change task by task, where people are redeployed, and how the change is explained to the teams it affects. When AI starts taking on tasks, she asks what it means for the people doing the work.